News & Blog
News stories from the Chamber and related news are listed in the table below
When you are inside the jar, you cant read the label
7th January 2025
When you are inside the jar, you can’t read the label: Brand Satellite’s innovative new group brand creation programme takes the loneliness out of creating a brand for small business owners
.jpg)
Small business owners often find themselves caught up in the daily grind, leaving no time to think about creating a compelling brand for their business.
Starting and growing a business can be lonely. You often have no one to bounce ideas off. You naturally try and solve problems the way you have always solved problems. And, you fall into the mistake of talking about your business from your perspective.
Recent gov.uk statistics reveal that 57.6% of small businesses in the UK do not survive to celebrate their fifth anniversary.
Forbes Magazine identifies eight key reasons for this, including a lack of vision, no niche, no marketing plan, and no consistency. In essence, half of the reasons why small businesses fail boils down to a fundamental issue: no brand.
Recognising these challenges, Brand Satellite has introduced a ground-breaking 28-Day Brand Launchpad, a group brand creation programme that brings together a small group of independent consultants and coaches who give each other feedback, advice and encouragement as they turn their business into a brand in just 28 days.
The award-nominated 28-Day Brand Launchpad, designed for purpose-driven service-based small business owners, accelerates Brand Satellite's proven brand creation process by bringing together like-minded business owners. This unique programme, the only one of its kind in the UK, fosters collaboration and mutual support, allowing participants to collectively develop their brands.
Participants engage in daily activities with regular group feedback sessions. This collective approach taps into the diverse knowledge, experience, and perspectives of the fellow business owners.
The programme was nominated for the ‘Best Innovation in Business’ Award at the Midlothian & East Lothian Chamber of Commerce Business Awards 2024.
Giles Etherington, the founder of Brand Satellite, renowned as the small business "Brand Guru", guides participants through weekly group calls and one-to-one sessions.
“Trying to create a compelling brand by yourself, without external perspectives is virtually impossible”, explains Giles Etherington. “This programme is like having a board of directors for 28 days, to support and encourage you as you create the perfect ‘label’ for your jar.”
The help doesn’t stop after 28 days. Giles provides 12 months ongoing support to hold you accountable and ensure you embed your new brand throughout your communications.
Participants attest to the transformative power of the programmme.
“Before working with Giles, I had tried a million different ways to get my work out there, and I’d really struggled to find the courage and confidence to let myself shine. Giles’ 28-Day Brand Launchpad was a game-changer for me!" explains Ruth Friedman, founder of Lead Being You. "This year, my work has reached new heights, and I’m super proud of what I’ve achieved. It is one of the best investments I have ever made in my business.”
The next 28-Day Brand Launchpad starts at the end of January.
For more information, contact:
Giles Etherington
Founder & Brand Creator
Brand Satellite
07940 544 804
Website: https://brandsatellite.co.uk/
28-Day Brand Launchpad: https://brandsatellite.co.uk/28-day-brand-launchpad/