News & Blog
News stories from the Chamber and related news are listed in the table below
Mastering buyer engagement
14th January 2025
Watch our Behaviour and Value Articulation expert, Gerry Forristal and Chamber President, Keith Barbour discussing the importance of understanding buyer's behaviour and how it can affect your sales success.
View a short video here
The upcoming Chamber Masterclass: Practical Strategies for Sales Success will be held on 20/2/25 (9am - 12.30pm) at Eskmills Business Park.
This workshop uncovers the fundamental approaches needed to win over buyers effectively.
- How to Qualify potential buyers effectively to ensure they're the right fit for your offering.
- Building and maintaining your Credibility throughout the sales process and over the lifetime of the customer relationship.
- Using Permission to guide customer interactions without being pushy or combative.
- Identifying customers' true needs and priorities to tailor your sales approach and prevent conflicts.
- Creating a seamless, engaging sales experience that fosters long-term customer relationships and increases lifetime value.
The workshop will be delivered by Gerry Forristal, an Edinburgh based B2B Buyer Behaviour and Value Articulation consultant.
More info and to book HERE