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Chamber Masterclass - Mastering Buyer Engagement - Practical Strategies for Sales Success

THIS EVENT HAS BEEN CANCELLED

Join us on Thursday 20th February for our half day workshop - Mastering Buyer Engagement: Practical Strategies for Sales Success. 

This workshop uncovers the fundamental approaches needed to win over buyers effectively. 

  • How to Qualify potential buyers effectively to ensure they're the right fit for your offering.
  • Building and maintaining your Credibility throughout the sales process and over the lifetime of the customer relationship.
  • Using Permission to guide customer interactions without being pushy or combative.
  • Identifying customers' true needs and priorities to tailor your sales approach and prevent conflicts.
  • Creating a seamless, engaging sales experience that fosters long-term customer relationships and increases lifetime value.

Don't miss this opportunity to elevate your sales game and unlock the secrets to lasting customer engagement! This workshop will be 3.5 hours with a comfort break half way through. We recommend you allow some time afterwards to network with your fellow attendees.

The workshop will be delivered by Gerry Forristal, an Edinburgh based B2B Buyer Behaviour and Value Articulation consultant.

Gerry's career began in the vibrant world of commercial arts and his early years were spent collaborating with some big names - think Coca-Cola, Aer Lingus, Vodafone and Diageo, to name a few - helping to bring arts, entertainment, and festival magic to life across Ireland.

He has become a highly regarded and frequently referred adviser for companies eager to elevate their sales game. His approach is all about making business better, with a hearty dose of Irish charm and a steadfast commitment to results.

Over the past two decades Gerry has worked with organisations of all shapes and sizes. During this time, he has identified three fundamental elements that are consistently present in the most successful businesses. These successful businesses have a laser focus on three key areas that ensure the business is consistently profitable, growing year on year, and has a VERY loyal customer base. 

They...

QUALIFY prospective buyers in advance and stick rigidly to these qualifiers.

CREDIBILITY - They establish their credibility early and continue to build on it throughout the LIFETIME of the customer relationship.

PERMISSION - They only ever move forward in their process when permission has been sought and granted.

Spaces are limited - secure your spot now.

 

Event details

Event Title Chamber Masterclass - Mastering Buyer Engagement - Practical Strategies for Sales Success
Event Date 20th February 2025
Event Time 09:00 - 12:30
Event Location Eskmills Business Park, Stuart House, Station Road, Musselburgh
Event Postcode EH21 7PB
Event Price £90.00 ex VAT (members) and £125.00 ex VAT (non-members)
* equates to £108.00 inc. VAT* (members) / £150.00 inc. VAT* (non-members)
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